Parachute
Very Touchable Home
A brand campaign and television commercial celebrating the simple pleasure of physical touch. Inspired by the feel-good connection between comfort and human contact, the campaign brought Parachute's tactile world to life through playful, intimate moments and an invitation to indulge in the things that feel good. Please, do touch.
Role: Photography & Video Direction
Working closely with the Creative Director and broader team, I helped develop the campaign concept, script, and storyboard for the television commercial. I directed the film and photographed the accompanying still campaign, creating a cohesive visual story across motion and photography.
