Storied Grounds
The Paper Store & Uncharted | Fall 2026 Campaign
With an expansive assortment spanning fashion, accessories, home, gifts, and more, The Paper Store's back-to-school season presented a unique creative challenge: bringing a wide range of products together under one cohesive visual direction.
Storied Grounds drew on the nostalgia of fall on campus—varsity traditions, homecoming weekends, crisp mornings, and familiar gathering places. Collegiate references, rich textures, and lived-in settings created a flexible visual world that could accommodate vastly different products while maintaining a consistent point of view.
As Art Director, I developed the creative concept, established the visual direction, designed the catalog, and directed photography and film on set. The campaign extended across print, digital, social, and retail.
Campaign Rollout
How Storied Grounds came to life across social, paid media, and email.
